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DIGITAL MARKETING COURSE
Digital Marketing Training Program
Description
Our Digital Marketing Training Program has been designed by our Experts Team so that we can share our knowledge and help you learn complex theory, Concepts & Assignments in a simple way. We will walk you step-by-step into the World of Digital Marketing. With our Digital Marketing Training, you will develop new skills and improve your understanding of this challenging yet lucrative Digital Marketing Course.
Why to Choose Us:
- Live Project based Training
- Easy to Understand Study Material
- Verifiable Certification
- 100% Job Assistance Program
- Certified & Experienced Trainers
- Content as per Industry Standards
Pre-Requisite
- • Basic Computer Skills
- • Graduation is Recommended
- • Course assumes no previous experience
Curriculum
- 20 Modules • 42-45 Hours Course Duration
What is marketing?
What is digital marketing?
Understanding Marketing Process
Why Digital Marketing Wins Over traditional Marketing ?
Understanding Digital Marketing Process
Increasing Visibility
Visitors Engagement
Bringing Targeted Traffic
Converting Traffic into Leads
Retention
Performance Evaluation
Market Research
Keyword Research And Analysis
Types Of Keywords
Tool Used For Keyword Research
Localized Keyword Research
Competitor Website Keyword Analysis
Choosing Right Keywords To The Project
Brainstorming Technique
Final Selection of the Keywords
Business Analysis and Product Categorization
Understanding Internet
Difference between Internet & web
Understanding websites
Understanding domain names & domain extensions
What is web server & web hosting
Different types of web servers
Different types of websites
Planning & Conceptualising a Website
Building website using CMS in Class
Creating Local Listing In Search Engine
Google Places Setup (Including Images, Videos, Map Etc.)
Search Engine Visibility Reports
Verification of Listings
Google Reviews
What is SEO?
Introduction to SERP
What are search engines?
How search engines work
Major functions of a search engine
What are keywords & Different types of keywords
Google keyword planner tool
Keywords research process
Understanding keywords mix
Google Operator : So that you can find anything on the web
On page optimization
Off Page optimization
Local SEO
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO Strategy for your business
What is link juice?
Importance of domain and page authority
How to optimize exact keywords for your business
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda, Penguin and EMD Update
How to recover your site from Panda, Penguin and EMD
Google Adwords Overview
Understanding Adwords Algorithm
Creating Search Campaigns
Understanding different types of bid strategy
Advanced level bid strategies
What are flexible bidding strategies?
Understanding flexible bidding strategy
Pros & Cons of different bid strategies
Understanding and Types of ad-extensions
Adding ad-extensions in our campaign
Creating adgroups
Finding relevant adgroups options using tools
Understanding keywords
Creating ads
Tracking Performance/Conversion
Optimizing Search Campaigns
Importance of CTR in optimization
How to increase CTR
Importance of quality score in optimization
How to increase quality score
Importance of negative keywords in optimization
Evaluating campaign stats
Optimizing with conversion report
Optimizing with keywords
Optimizing performing keywords
Optimizing non performing keywords
How to decrease CPC
Analyzing your competitors performance
Creating Display Campaign
Optimizing Display Campaign
Remarketing
Social Media Optimization
Introduction to Social Media Networks
Types of Social Media Websites
Social Media Optimization Concepts
Facebook, Linkedin, Youtube, Pinterest
Hashtags
Image Optimization
Search Engine Submissions
Search Engines & Directories
What is social media?
Understanding the existing Social Media paradigms & psychology
How social media marketing is different than others
Forms of Internet marketing
Facebook marketing
Increasing fans on fan page
How to do marketing on fan page (with examples)
Fan engagement
Important apps to do fan page marketing
Facebook advertising
Types of Facebook advertising
Best practices for Facebook advertising
Understanding facebook best practices
Understanding edgerank and art of engagement
Linkedin Marketing
Twitter Marketing
Video Marketing
Understanding Mobile Devices
Mobile Marketing and Social Media
Mobile Marketing Measurement and Analytics
Fundamentals of mobile marketing
Key industry terminology
Creating mobile website through wordpress
Using tools to create mobile websites
Using tools to create mobile app
Advertising on mobile (App & Web)
Content Marketing on mobile
Mobile strategy-segmentations option targeting and differentiation
Mobile marketing mix
SMS marketing
Creating mobile application
Uploading mobile app in Android and iOS
Introduction to Google analytics
How Google analytics works
Understanding Google analytics account structure
Understanding Google analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
Starting with Google analytics
How to set up analytics account
How to add analytics code in website
Understanding goals and conversions
How to setup goals
Understanding different types of goals
Understanding bounce & bounce rate
Difference between exit rate & bounce rate
How to reduce bounce rate
How to set up funnels in goals
Importance of funnels
How to integrate adwords and analytics account
Benefits of integrating adwords & analytics
Measuring performance of marketing campaigns via Google analytics
What is link tagging
How to set up link tagging
Understanding filters & segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring traffic behavior
Taking corrective actions if required
What is online advertising?
Types of Online Advertising
Display Advertising
Posting Document with Document splitting
Posting Document with Document splitting
Contextual advertising
What are Payment Modules?
Companies that provide online advertising Solution
Tracking & Measuring ROI of online adv.
Assignment on allocating funds to various Different Online advertising platforms
Creating Banner Ads Using Tool
What is email marketing?
How email works?
Challenges faced in sending bulk emails
How to over come these challenges?
Types of email marketing- Opt-in & bulk emailing
What is opt-in email marketing?
Setting up email marketing account
Best platforms to do opt-in email marketing
Setting up lists & web form
Creating a broadcast email
What are auto responders?
Setting up auto responders
How to do bulk emailing?
Best practices to send bulk emails
Tricks to land in inbox instead of spam folder
Top email marketing software’s & a glimpse of how to use them
Posting)Improving ROI with A/B testing
What is ecommerce?
Top ecommerce websites around the world & it's scenario in India
Difference between E-Commerce software and Shopping Cart software
Payment Gateways, Merchant Accounts & Logistics for physical goods.
Integrating Woocommerce and setting up an ecommerce store on WordPress.
Affiliate Marketing by promoting products which looks like an ecommerce store.
Case studies on ecommerce websites.
How to do Google Product Listing Ads (PLA) for ecommerce websites.
How to do SEO for an ecommerce website
Understanding lead generation for business
Why lead generation is important?
Understanding landing pages
Understanding thank-you page
Landing page vs website
Best practices to create a landing page
Best practices to create a thank-you page
Practical exercise- Creating a landing page
Types of landing pages
Reviewing landing pages created by trainees
What is A/B testing?
How to do A/B testing
Selecting landing pages after A/B testing
Converting leads into sales
Creating lead nurturing strategy
Understanding lead funnel
Steps in leads nurturing
What is Content marketing?
Introduction to content marketing
Objective of content marketing
Content marketing 7 step strategy building process
18 types of content with examples
How to write great compelling content
Keyword research for content ideas
Optimizing content for search engines
Discussing authority blog
Steps towards developing authority blog
Ways to monetizing authority blog
How to market your content?
Debate- Doesn’t great content just spread by itself
Understanding second customer
Importance of second customer
How to increase second customer
Understanding online influencers
10 ways to connect with online influencers
35 unique ways to write magnetic headlines
180 examples of magnetic headlines
How to increase opt-in email list with content marketing with examples
Case study on content marketing
Let’s talk Execution Strategy
What is affiliate marketing?
3 A’s of affiliate marketing
How people make millions of dollar in affiliate marketing?
Affiliate marketing history
Changes in affiliate marketing industry over the year
Affiliate marketing scenario in India
How to be a super affiliate?
Different ways to do affiliate marketing
Affiliate marketing secrets
How your trainer makes money in affiliate marketing?
Live examples of how people are making money as an affiliate
Getting your started as an affiliate
Getting you approved as an affiliate from India’s top affiliate agencies
Some of the top affiliate network
What is adsense?
How to get approved for adsense?
Cool trick to get adsense approval by Google
Using your adsense account interface
Placing ads on your blog
Creating blogs with our FREE theme
What is online reputation management?
Why online reputation management is need of hour
Understanding ORM scenario
How to deal with criticism online
10 Online reputation management Commandments
15 ways to create positive brand image online
Understanding tools for monitoring online reputation
Step by Step guide to overcome negative online reputation
Best examples of online reputation management
Covering all the concepts
Project Work
Resume Preparation
Interview Question Preparation
Student Feedback
Latest Reviews
Sotapdi Kunda
Very clean and organized with easy to follow tutorials, Exercises, and solutions. The training does start from the beginning with very little knowledge and gives a great overview and progresses into more complex concepts and ideas.
Samantha
The training is good at explaining very basic intuition of the concepts. It will get you scratching the surface so to say, where this course is unique is the implementation methods are so well defined, Thank you to the team !.
Rajeev Aggarwal
This course is amazing..! I started course as a beginner and learnt a lot. Instructors are great. Query handling can be improved.Overall very happy with the course.
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Professional
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20 Modules
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42-45 Hours
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Digital Marketing
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English
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Included
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Yes
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e-Content
Learn from Industry Experts. Enquire Now!
Master Digital Marketing Training Options
Whether you're looking for Digital Marketing Training, start your next journey with India's Best IT & Software Training Edtech Company @TechVidya -- we have a plan for you.
Digital Marketing
Digital Marketing Course
- Video and e-Content
- Final Assessment
- Certification
Digital Marketing
Digital Marketing Course
- Classroom Training
- Projects/Assignments
- Mock Interview
- Final Assessment
- Certification
- Placement Assistance
Digital Marketing
Digital Marketing Course
- Live Instructor Based
- Projects/Assignments
- Mock Interview
- Final Assessment
- Certification
- Placement Assistance
Digital Marketing
Digital Marketing Course
- Customize Content
- Flexible Timings
- Onsite Training
- Experienced Trainers
- Increase Productivity
- Skill Assessment
Student's Feedback
Student
Great Course !
The study environment is good and trainers are full of knowledge. I personally recommend TechVidya to all the students who looking for quality computer education.
Student
Best Experience !
I have completed my Certification from TechVidya. Complete project based training really help me to sharpen my skills.
Student
Best Placement Support !
TechVidya have made efforts ensuring maximum number of students placement. They started grooming us for placement in the first few months.
Student
Helpful Instructors !
Regular classes held to help us with our aptitude and technical skills. Trainers are well experienced and very helpful during all the course.
Student
Great Placement Support !
I had complete my SAP Training with TechVidya. The Trainers are Certified & Experienced. Placement cell is well active in order to help with the placement.
Student
Helpful Staff !
Due to the efforts made by the faculty and placement cell at TechVidya, I was able to get a job in the second company that I applied for. Thanks to TechVidya!
How to Start Your Professional Journey
01. Learn from Industry Experts
TechVidya is ISO 9001:2015 Accredited Edtech Company, trained more than 68806+ students all across the world. We have team of 470+ Experienced & Certified Instructors.
02. Live Project Based Training
Complete IT & Software Training provided by Techvidya is designed as per the Industrial Requirement with Live Projects. Every topic covered is in most practical way with real-time examples.
01. Industry Recognised Certification
TechVidya offers a wide range of IT & Software Certifications designed to take your career to the next level. Candidate can gain access to multiple placement opportunities by opting our Certification.
02. Verifiable Certificate
TechVidya provides Globally Recognized Course Completion Certificate which can be verifiable at techvidya official website. TechVidya Verifiable Certification helps to achieve your dream jobs.
01. PD, Resume Making & Mock Interview
We help our students to get a foothold in the corporate world by providing Practical based Training including Personality Development, Resume Making & Mock Interviews Sessions.
02. Dedicated Placement Department
Our Placement Department help candidates to present themselves confidently at the time of actual interview. We provide placement assistance to our students with the help of dedicated placement cell.
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Expand your career opportunities with India's most trusted IT & Software Training Institute @TechVidya. Get job-ready for an in-demand career with our 360 degree placement assistance program. Choose from Multiple certification programs with us.
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